Paid social — Meta ad
Cold traffic · ~130 words · high-ticket service offer
The ad that admits the price
Naming the objection before the reader does is the cheapest trust you will ever buy.
It's $6,000. I'm telling you now so you can stop reading if that's the wrong number.
Most people in my category won't say it until you're forty minutes into a call. There's a reason for that. They think the price is the objection, so they bury it under rapport and hope the rapport holds.
It doesn't. It just moves the argument somewhere later, where it costs both of us more.
Everyone hides the number until the call. The reader knows that, and is already braced for it.
The tension this piece is built on
So: you already know the number. You already know whether it's absurd for you. What you don't know is whether it's worth it — and that's the only conversation I'm interested in having.
Book the call. Bring the scepticism.
That works when there's an obvious objection to name. The harder case is when nothing is obviously wrong.
Hiba Belkhayat · Objection → Cost of hiding → Invitation