Receipts
The numbers
You asked what the copy actually did. Here it is, before and after, straight from the dashboards and ad accounts. Every figure points at a page you can open.
- 4 funnels
- Before & after
- 2025 to 2026
- Screens included
Alex D
2026RRR · Personal branding · High ticket
Twice the booked calls, on almost the same traffic.
What I wrote
- Landing page, two versions
- Confirmation pages
- Ad concepts
- Ad to page message match
- Before
- 44
- After
- 94
Apr 15 to May 15, against Jun 9 to Jul 9
+114%
Booked calls
44 to 94 in thirty days.
10.3%
Page conversion
Up from 5.3%, nearly double.
+10%
Traffic
830 to 917 visitors. The page did the rest.
Jason Wojo
1-Hour Webinar Accelerator · Info product · Low ticket + upsells
From a $27 day to a $3,158 day.
A nine-figure advertiser whose front end wasn't converting the traffic he sent it. New headlines and calls to action, microcopy rewritten at each point people abandoned, and trust built in before the checkout instead of after it.
What I wrote
- Headlines & CTAs
- Checkout microcopy
- Abandonment copy
- Trust messaging
- Before
- $27
- After
- $3,158
Baseline day against a day ten days after launch
24%
Front-end conversion
Up from 9.09%.
69
Orders in one day
Up from a single order.
$1,710
Upsell revenue
From zero. The upsells were there, nobody was reaching them.
Justin Wright
2025Wright Lifestyle & Fitness · Executive fitness · Webinar
The same audience, a quarter of the cost per lead.
Executives don't buy fitness. So the page stopped selling it, and sold back the energy and focus their job was quietly losing. Same ad account, new angle, and the cost of a lead fell off a cliff.
What I wrote
- Angle
- Headline system
- Registration copy
- Email sequence
- Before
- $140
- After
- $33
Four earlier campaigns against the two after the rewrite
4.3×
Cheaper leads
$140 a lead down to $33.
$31.43
Best cost per lead
The old best was $125.
43
Leads
Up from 24, on less than half the spend.
The receipt
John Duda
2025Funding Vault · Business funding · Credit
A funnel stuck at 8%, booking 11% in its first three days.
A real funding offer buried under lender jargon. The new page leads with the one number the reader already knows about themselves, their credit score, so qualifying feels like arithmetic instead of a favour.
What I wrote
- Offer positioning
- VSL script
- Page copy
- Proof architecture
- Before
- 8%
- After
- 11%
The old funnel's steady rate against the new funnel's first three days
12
Calls in 3 days
Booked straight off the new funnel.
69%
Calendar to booked
11 of 16 people who saw the calendar booked.
15.6%
Page opt-in
On the new book-a-call landing page.
The receipt
Figures come from the clients’ own funnel dashboards and Meta ad accounts, or from the published case study. Windows are stated on each chart. Want the raw screens for any of them? Ask and I’ll send them over.
Your numbers
Want a before and after of your own?
Send the page, the traffic and what it converts at today. I'll tell you where the argument breaks and what I'd change first.